ProPlus Agency
B2B lead generation agency — guaranteed client acquisition with bold, conversion-first design
ProPlus needed a website that matches the energy of their guarantee — 10 new clients in 30 days or you don't pay. We built a conversion-focused platform with bold typography, a light-to-dark design flow, social proof throughout, and embedded booking. Every section is engineered to move visitors from curiosity to booked call.
ProPlus had a bold offer but no digital presence that matched the confidence of their pitch:
- 1No online authority — prospects had nowhere to verify credibility before booking
- 2Real results and testimonials existed but weren't showcased at scale
- 3No streamlined path from landing on the site to booking a strategy call
- 4Competitors with slicker sites winning deals despite weaker results
We designed a high-impact, scroll-driven experience that builds trust progressively:
Visual Identity & Design
- Indigo-dominant palette with Sora headings and DM Sans body — premium and confident
- Light-to-dark section flow with SVG wave transitions
- Glassmorphism nav and pill-shaped UI for modern agency feel
- Macbook-style browser chrome for video testimonial embeds
Conversion Architecture
- Video testimonials, verified client messages, and case studies with real metrics
- Cal.com booking integration embedded directly into the site
- 6-step process section eliminating objections before the CTA
- Comparison table positioning ProPlus against alternatives
What We Built.
Conversion-optimised design
Video testimonial showcase
Embedded Cal.com booking
Case studies with real metrics
Visual Identity.
Colours
Indigo
#4F46E5
Violet
#7C3AED
Dark Surface
#0A0A0F
Warm White
#FAF9F6
Typography
Sora + DM Sans
Primary Font
Weights
400 Regular
600 Semibold
700 Bold
Scale
72px H1
48px H2
32px H3
16px Body
Tech Stack
The new site positions ProPlus as the go-to agency for guaranteed client acquisition. The conversion-focused design turns cold traffic into booked strategy calls, with social proof doing the heavy lifting at every scroll depth.